The Experience Economy
https://entelligence.com/wp-content/themes/osmosis/images/empty/thumbnail.jpg 150 150 Entelligence Entelligence https://entelligence.com/wp-content/themes/osmosis/images/empty/thumbnail.jpgWe are now entering what authors Pine and Gilmore call The Experience Economy. In other words, to compete and win in the global services market, companies must go beyond delivering basic products and services. Organizations must create superior customer experiences to drive revenue, profits, customer loyalty, and ultimately, shareholder value.
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